Fashion Publicists at Fashion Shows

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Interested in getting involved in the business of fashion week but not sure what fashion show jobs are out there? A great job for the fashionably business-minded individual is fashion publicity. Ensure that you are the best candidate for the job by learning the industry through a fashion design school or online fashion school. Now, you are on your way to breaking into the fashion industry!

The role of a fashion publicist can change depending on the house or agency you work for, but will basically be in charge of all operations regarding name, the brand, press, image, magazine credits, you name it! It’s a publicist’s job to ensure the company’s image is presented in the best light possible. A fashion publicist’s day is focused on gaining exposure for the line, whether communicating with editors and seeing what styles they need for upcoming shoots, talking to celebrities’ stylists and coordinating which looks would be great for their clients, plus, set up photo shoots and interviews.

During an important event such as New York’s Mercedes-Benz Fashion Week, a fashion publicist helps to handle almost all of the details of the fashion show such as the invites, seating chart (that’s a big one that a publicist must accomplish, and accomplish correctly!) making sure the celebrities coming have everything they need, and set up backstage interviews. The fashion house will still oversee everything, but fashion publicists make sure it goes exactly to their liking.

Just as with any profession there are ups and downs to a fashion PR job. The down side is that entry level positions receive little to no pay. Plus, it is also important to keep in mind that this is not a 9-5 job. There are extremely long hours and no one cares if you were up at 5 a.m. and it’s midnight. But there are plenty of benefits to this fashionable job that make it all worthwhile! Such as, you get to sport the designs from the house you represent, your job is 100% business and 100% creative and you are ‘forced’ to go to cocktail parties and mingle with extremely interesting people! Keep in mind that this is not a job for the weak, but can be the most rewarding profession you will ever have!

In conclusion, if you are a business-minded individual but cannot imagine yourself not being a part of the fashion world, then fashion PR is right for you!

Fashion Design Sketches

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The intense competition in the fashion industry makes it important for any fashion designer to showcase the designs to a larger audience. This can be done by creating fashion sketches and displaying them on the Internet. The sketches give an insight to the fashion fraternity and also to the common audience on the concept behind a particular fashion design. It is a way of communicating the theme to the people associated with the apparel industry. Hence, they are extremely important for any fashion designer.

Fashion sketches are illustrations made by professional artists and designed in a way that they can be easily displayed on the Internet. They portray the true creative genius of the designer. These can be considered a blue print of the final product. The perfection in making sketches is a prerequisite as they serve as the main marketing tool of the fashion professionals. The sketches reflect trends and the value added features of the design. They can also be used to evaluate the various patters used by different designers.

Fashion sketches are important, since they are the preliminary designs that have to be taken to the different apparel manufacturers in the market. The sketches are then used to select the different fabric samples from the wide range on offer.

Computers are increasingly being used for the purpose of making fashion design sketches. Several software are now available that assist the designers in making the drawings. While some still prefer the traditional hand-drawn sketches, others choose to opt for the speed and convenience of computer-aided designing. Hand-drawn sketches can also be fed into the computer with the help of a scanner.

The art of making fashion design sketches is important for creating a niche in the highly competitive fashion industry. Fashion designers can make their presence felt only if their sketches are different and original. Good quality sketches are the only means of establishing a firm foothold in the fashion industry.

Spring 2011 Fashion Trends

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The fashion trends for Spring 2011 will be a welcome change to “real” women everywhere. Instead of clothes that would only look good on a size 2 teenager, designers chose to show a variety of figure-flattering, figure forgiving clothes in luxurious fabrics and colors.

With a little bit of modification, these styles can be easily incorporated into anyone’s wardrobe.

Trend #1: Full cut trousers

For the past several seasons, designers like Marc Jacobs have mined the 70s look. This time, instead of a boho-hippie influence, we get the 70s look from the movie the “Ice Storm”. Think groovy pantsuits as they would have been worn in suburban Connecticut

These pants are mid to high rise, which may look strange after over a decade of low cut, hip slung jeans, and the inadvertent thong show that followed. This is a welcome change, as is the possibility of eliminating muffin top without having to diet.

Wear this style with a tucked in blouse, a skinny belt and wedge heels for an easy and stylish work look.

Trend #2: Maxi dresses

What could be easier than a long, loose dress? Today’s styles are slim, but not tight, and made with drapey fabrics like jersey.

Like everything else, it’s the details that count. To avoid looking like Mrs. Roper from “Three’s Company”, steer clear of Hawaiian prints or paisley. Instead, opt for solid colors in nudes or in the sure-to-be-everywhere color this spring: a soft mint green.

Trend #3: Pajama dressing

Yes, this is literally what some designers and fashion editors are calling this trend.

Loose pants tied at the waist, and boxy tees worn with a housecoat over them may seem like what most of us wear when we are home sick, not high fashion. But these basics are elevated when the pants are made of cashmere or silk, the tees are whisper thin and layered over each other and the over coat is in a dark shade like navy or black.

Also shown were dresses that looked like long, satin nightgowns. Of all the trends, this is perhaps the riskiest, fashion wise. Unless you work in a creative field, coming to work dressed in these clothes will probably draw some puzzled looks from your co-workers.

Trend #4: Bold colors

Although there were models on the runway wearing head to toe orange, electric blue and neon orange, even the designers tempered this style by pairing their clothes with plenty of whites and blacks. The result was a fresh way to update the basic neutrals most of us have in our closet.

Another way color was used this season was in the use of prints. Fruit themed prints were used, as were sailor-type stripes. The trend of mixing prints continues to be strong, as stripes were shown with flower prints. Kept in the same color family, this combination works.

These are just a few of the trends for Spring, and it is a promising one. Designers seemed to respond to the economy by presenting clothes that can be worn in a variety of seasons, from day to night, and in silhouettes that are timeless. Investment dressing may finally be brought to the masses to mean not a three thousand dollar purse, but a $150 lightweight cashmere sweater you’ll wear all year long.